PR Casebook: Happiness Ambassadors Lead Convergent Media Campaign for Coke

1. Coke’s campaign relied heavily on social media and new technologies to bring people around the globe closer to each other. Was social media essential to achieve this goal or could it have been done without the techie trimmings? Social media was essential to achieve Coke’s goal. The way social media was used in the … More PR Casebook: Happiness Ambassadors Lead Convergent Media Campaign for Coke