Love Your Melon is a clothing company that came up with a project to help fund children with cancer nationwide. In 2012, Brian Keller and Zachary Quinn started the company at the University of St. Thomas; to sell hats, shirts and other clothing apparel. For every hat they sold, they donated a hat to a child who has been diagnosed with cancer. The company gives 50% of their profits to two different children’s cancer charities, one called the Pinky Swear Foundation and the other called CureSearch. As of December 28, 2015, the company has spread to more than 400 campuses and 6,000 student ambassadors to help sell their products. The company has raised almost $1 million since their start date.
I feel that this company is an example of public relations, because they utilize student ambassadors to spread the word about their product. They also, have converted a team bus into a tour bus to advertise their product on college campuses. The founders of this company came together with an idea, like the students do here at Lenoir-Rhyne University in the Incubator. They put their idea into action, to help children. This company has to be successful through their advertisement of their product. The more people who know about the apparel the better off the company will be. The company also uses social media to advertise their company to people.
LYM-Collage [Digital image]. (n.d.). Retrieved April 23, 2016, from http://dailymom.com/portal/wp-content/uploads/2014/12/LYM-Collage.png
Lasker, R. (2015, December 28). Student company Love Your Melon helps fight childhood cancer. Retrieved April 23, 2016, from http://college.usatoday.com/2015/12/28/student-company-love-your-melon/
Loveyourmelonsisters [Digital image]. (n.d.). Retrieved April 23, 2016, from http://i1.wp.com/swingingbridge.messiah.edu/wp-content/uploads/2016/01/12295410_1011371982246202_9039349924416788894_n.jpg?resize=400,500
Love-your-melon-logo [Digital image]. (n.d.). Retrieved April 23, 2016, from http://www.innovativeos.com/wp-content/uploads/2014/10/love-your-melon-logo.png