This article is about Lauren Bush Lauren’s organization called the FEED Project and how she comes from a line of highly successful people. FEED is a clothing company that donates money to feed and educated children globally. With her FEED project, she has raised money for 1 million meals and has provided 84 million meals to children globally. She has also set up a marketing campaign called “Come together”, which is a lot of celebrities wearing FEED clothing items.
I feel that this article is an example of public relations, because one, she is marketing her product and two, she has to fulfill a role were she has to be successful along with her family. If Lauren Bush Lauren is not successful in the marketing area, her company will crash. However, her marketing celebrities wearing her products has generated a lot of success for her company. If she is not successful, it will make her look bad and her family look bad as well, due to the fact that she comes from a line of successful people so she is expected to do well in society.
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Fisher, L. A. (n.d.). 10 brands using fashion for a good cause. Retrieved January 29, 2016, from http://www.harpersbazaar.com/fashion/trends/g4430/charitable-fashion-brands/?slide=4
Howard, C. (2014, September 23). Lauren bush lauren is building a brand by making a difference. Retrieved January 29, 2016, from http://www.forbes.com/sites/carolinehoward/2014/09/23/lauren-bush-lauren-is-building-a-brand-by-making-a-difference/#67b9dbcf4a4