Strategic Message Planner- Dr Pepper Dawn of Justice

Strategic Message Planner – Dr Pepper Dawn of Justice Advertising Goal To persuade DC comic book fans, DC action movie fans, children and their families who enjoy the movies, as well as people who are just interested in the collectible items that can accumulate value over time, in addition to Dr Pepper drinks, to become … More Strategic Message Planner- Dr Pepper Dawn of Justice

PR Casebook: Racing Sausages Win Fans’ Hearts

Racing Sausages at Sparta Middle School How, if at all, does your school use costumed mascots for public relations purposes? No, at Lenoir-Rhyne University we do not use costumed mascots for public relations purposes at our college games. Although, we do have a costumed LR boy and girl bear that students can volunteer to dress … More PR Casebook: Racing Sausages Win Fans’ Hearts

PR Casebook: Happiness Ambassadors Lead Convergent Media Campaign for Coke

1. Coke’s campaign relied heavily on social media and new technologies to bring people around the globe closer to each other. Was social media essential to achieve this goal or could it have been done without the techie trimmings? Social media was essential to achieve Coke’s goal. The way social media was used in the … More PR Casebook: Happiness Ambassadors Lead Convergent Media Campaign for Coke

Product Placement

1. Smurfs and M&M’s. 2. The Walking Dead and the various Hyundai cars. 3. TED and the Bud Light can. 4. Finding Carter and the Macy’s bag (29:23-29:40). 5. Due Date and the French Market coffee can throughout the movie (1:36). 6. Back to the Future 3 and the Nike Air Mag’s releasing Spring 2016. … More Product Placement